CIMSPA is responsible for the development of and professionalisation of the physical activity sector.

They are helping the UK become fitter and more active.

They host an annual conference where companies and organisations within the sector share ideas and best practice.

It is a much anticipated, busy and thriving event that they were keen to film.

The event had three different theatre style presentation areas with simultaneous events as well as dozens of stands.

What to film? We could have had 10 camera crews there and not have had enough time to film everything that was going on.

A comprehensive edit would have lasted 10 hours. Nobody would watch that. So we asked CIMSPA to define their reason for filming the event.

In the end they agreed three key messages that they wanted the viewer to learn from watching their film.

This created a focussed and watchable, short film that communicated those messages as well as giving a sense of the vibrancy and dynamism at the event.

CIMSPA is responsible for the development of and professionalisation of the physical activity sector. They are helping the UK become fitter and more active. They host an annual conference where companies and organisations within the sector share ideas and best practice. It is a much anticipated, event that they were keen to film. The event had three different theatre style presentation areas with simultaneous events as well as dozens of stands. How to film this busy and thriving event?

We could have had 10 camera crews there and not have had enough time to film everything that was going on. A comprehensive edit would have lasted 10 hours. Nobody would watch that. So we asked CIMSPA to define their reason for filming the event. In the end they agreed on three key messages that they wanted the viewer to learn from watching their film.

This created a focussed and watchable, short film that communicated those messages as well as giving a sense of the vibrancy and dynamism at the event.