Our client needed a film for their stand at an exhibition. It was to be the ice breaker and main means of demonstrating their product.
The film’s success would be judged on whether it opened up useful and relevant conversations.
The product is software that prevents overcrowding in train stations, on platforms and on trains.
What should a film in this situation look like?
Firstly, it needed to be eye-catching in order to get people in the busy exhibition setting to stop and watch.
It also had to provide a quick and clear download of information so that those with a genuine interest would be tempted to spend more time at the stand.
Whilst the technology that drives the system is complex, it provides very simple benefits: keeping customers happy and helping services to run smoothly and on time.
Our client was keen to show the dashboards of the software to give viewers a close enough idea of how the working product looks and functions.
We were keen to make sure that the presentation of the film didn’t become too technical or overloaded with too much information.
We decided to use animation to offset the complexity of the software. A simple, animated character became our presenter and we showed him in various, relevant settings - in train stations and on trains.
This technique helped to bring colour and vibrancy to the film. It also allowed us to show the scenarios where the software is designed to be used.
The end result is a short film that looks bright and cheery and the content informs the viewer but, hopefully, doesn’t overload them. It makes the audience stop, watch and see how our client is helping the rail industry to function better. DCM were delighted by how the film helped to advance those crucial early conversations at the exhibition.
DCM is a highly technical and niche software product. The company needed something to make people stop and pay attention in a busy exhibition environment. How to make highly technical software stand out in a dynamic and lively exhibition hall packed full of distractions?
Animation was the key. We used bold and colourful imagery to catch the eye of exhibition delegates. But this needed to be coupled with useful descriptive information that imparted how the software benefits users. An animated presenter helped to draw the viewer’s attention through a sense of being spoken to directly. We wanted to do this in a way that avoided the film becoming too technical or confusing. We decided to use animation to offset the complexity of the software. A simple, animated character became our presenter and we showed him in various, relevant settings - in train stations and on trains. This technique helped to bring colour and vibrancy to the film.
We liaised closely with the client when writing the script. We needed to find the balance between describing the complexity and features of the software whilst highlighting the benefits and how it improves safety.
Software that helps to manage crowds. In this instance, with a focus on preventing overcrowding in train stations, on platforms and on trains. Whilst the technology that drives the system is complex, it provides very clear benefits: it keeps customers happy and enables services to run smoothly and on time.
It needed to be eye-catching in order to get people in the busy exhibition setting to stop and watch.
It also had to provide a quick and clear download of information so that those with a genuine interest would be tempted to spend more time at the stand.
The end result is a short film that looks bright and cheery and the content informs the viewer but, hopefully, doesn’t overload them. It made the audience stop, watch and see how our client is helping the rail industry to function better.
The attendees who watched the film felt they were given enough information to assess whether it was a product that might be of use to them. DCM were delighted by how the film helped to advance those crucial early conversations at the exhibition.
Additionally, the client felt it would be useful for other purposes. They asked us to re edit it and amend the voiceover slightly. The new version was used in presentations with potential new clients.
This film needed to supply a quick download of information and also be eye-catching in order to grab the attention of attendees in the busy exhibition environment. Animation provided a useful solution.
